Little magazines are small scale, non-commercial magazines dedicated to bringing out and supporting good writing, especially young talent and marginalized voices. Often such writing is non-commercial, avant garde and in other words, not appropriate in one way or the other for the mainstream publishing market. Little magazines deal with serious topics and there are dozens of them in any city.
The Kolkata Book Fair, one of the biggest of such trade festivals in the world, has a shamiana set up separately for little magazines. Thus, in little magazines we can see a business model where an editor and artist are doing huge amounts of work but for very little financial rewards. In fact, little magazines perpetually feel threatened by the presence of bigger publishing houses. Therefore, this is an industry where crowdfunding India is needed.
In order for little magazines to get money, they need to set up a fundraiser on a crowdfunding platform like Impact Guru. Once this is done, our campaign manager will contact you. You can set up a target working with this person. In other words, for little magazines to gain any kind of funds from crowdfunding India, they need to act in a very careful way. Crowdfunding platforms are many on the internet but the publishers of the little magazine will opt for whichever site chooses him best. Remember that if you approach a crowdfunding platform like Impact Guru, you will get a different and smaller cut from your collections for the website.
Therefore, crowdfunding in India can help fund little magazines. The first issue this would solve is that little magazines can start paying off their staff and writers. Instead of working for free, little magazines would have paid staff. This would mean a lot of other things- enthusiasm in terms of work, more hours spent talking about the magazine at length to people. This would also help little magazines in the fight against the cheap news sites of the internet. A magazine goes through an elaborate printing process.
Often, publishers and editors of little magazines can have to settle for a printer they don’t like working with simply because of lack of money. The resultant printing might be bad and unreadable. However, if crowdfunding India joins the little magazine area, more public money can get pumped into the business. A historical way of communicating ideas and talking to the public is slowly getting lost. This can be resurrected by crowdfunding in India.
By its very definition, crowdfunding implies that you reallocate resources from the rich to those in need of resources. Remember that not many people pay for crowdfunding and this results in less than foreseeable fund collection sometimes. Remember that crowdfunding can only work if you share your resources. However, if you are a campaigner on a page like Impact Guru’s (which has worked in medical and NGO crowdfunding), you need to let your friends and family know about the crowdfunding drive. These people are likely to be your first contributors and the contribution of the first 48 hours can be key to predicting the ultimate outcome of the crowdfunding venture.
So remember to campaign hard if you are someone asking for a contribution. However, if you are a contributor, remember you are doing well by contributing to crowdfunding ventures. You really are making a change.