As an online merchant, understanding how to sell your online product to your customers is imperative. After all, what is the use of having an online store if you don’t know how to sell your online product? Therefore, making your first sale is as symbolic as it is necessary. While completing your first sale sounds straightforward, the optimism and reassurance that it brings can make an important turning point in your business. Making your first online sale is more than a simple concept. Getting your first customer can be a long and arduous battle. To make sure that this battle is easier to win, check out the four tips that we have put together on how you can make your first sale and more.
- Harness the power of influencers
One of the easiest ways that you can start selling your online product is by searching for an online influencer and sending a product sample to them. The Internet today is packed with influential bloggers, entrepreneurs, bloggers and journalists from a different range of industries. This is made even more so with more YouTube and Instagram influencers rising. Many of them will have large followings on social media and have loyal audiences on their websites. Leverage the audience that they have to sell your online products.
You can send a free sample of your product to influencer related to your industry in return for a review post or a promotional post. This is done in a gesture to let them know that you appreciate the work in the industry and hopefully, you will get a mention on their social media platforms. Having a good start through social media using influencers is a great way for you to sell your online products.
- Create a blog
If you aren’t already running a blog associated to your store or online product, then you’re missing out on the limitless potential of content marketing. Providing free, valuable content will allow prospects to trust in your brand and keep people informed about your online product.
Blogging also is an effective way for you to get started with content marketing for your online products to address all the questions that people have regarding your products or your industry. These blog posts can be answers to these questions using individual articles. Creating online blog posts with the right keywords can also allow your website to rank on search engines which will lead to more people knowing about your online product.
- Build an email list
One of the things often overlooked when people want to figure out how to sell online product is to build a good mailing list. It is essential for the marketing purposes of your online products. According to research, 60% of marketers found that email marketing produces a high ROI for online products. Any online store owner must leverage the power of email marketing because you can reach out to previous and potential customers regarding your information, products and content directly into their personal inboxes.
Contrary to social media posts, information about your online product may not reach your target audience the way that it will reach into their personal inboxes. This may be due to time zone differences or any other factors. To attract signups for your mailing list, you can offer for some incentive and associate it with your online product.
- Go visual with social media platforms
Many brands are realizing the importance of representing the online product visually. One of the skills required in how to sell your online product effectively includes being able to market your product visually. You need to be able to visually represent your online product in a positive and engaging manner using platforms such as Pinterest and Instagram. It allows you to take a slightly different approach to engaging your customers rather than using words.
These platforms are the perfect place for you to present the creativity and passion that goes into creating your online products. You can share pictures of behind-the-scenes, snapped pictures of your product, or even customer-taken pictures of your products. If you need visual inspiration to start off your visual marketing, check out many of the established cosmetic brands online such as Anastasia Beverly Hills. Many of this beauty Instagram have compelling pictures that tell a story about their brand and online products. Don’t forget about Facebook when you’re leveraging social media platforms. Being a powerhouse in social media, you can use Facebook to update your consumers about any latest information or promotion regarding your online products.